
AISIN AW has always accepted challenges in high technology, pursued an ideal vehicle that is people and Earth friendly, and continually delivered Japan's first and the world's premier products.
An ideal car—an excellent automobile that is like a "stallion" possessing intellect and runs faithfully to a driver's desires. With the intention of creating vehicles like a "stallion," AISIN AW develops the best "automatic transmission system" as the muscle and the "car navigation system" as the brain of the vehicle by constantly visualizing these core parts from the perspective of what a vehicle's true form should be.
Recently, the automotive society has experienced various changes including changes related to automobile energy, such as hybrid vehicles (HVs), electronic vehicles (EVs), and plug-in hybrid vehicles (PHVs), environmental issues like global warming, and advanced information technology of the automotive society. Based on the principles of "economy," "environment," and "information," we pursue the development of a vehicle like a "stallion" as our ideal and rapidly create products that lead the next generation through a series of processes in planning, designing, and evaluation.
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We pay attention to user needs and design an attractive product through discussion with our clients from planning.

Based on a variety of information and sensibility, we plan and propose innovative designs that consider maneuverability.
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We design an attractive product and verify whether or not assemblability and interference are present by assembling all parts with 3D CAD.

We simulate ATF flow in diverse situation such as rapid acceleration or deceleration by CAE which is used as an analysis technology, and analyze whether the part's design will endure various travel motions.

Considering the effect of heat generating parts inside a navigation system, where the air circulation would be created and how the heat would be released are verified by simulating an internal temperature distribution.
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This is a motor that simulates various engines and evaluates the AT durability without using engines.

In order to overcome the competition in low-fuel consumption, AT efficiency is evaluated using high-accuracy evaluation equipment.

In an anechoic chamber under vibrating conditions simulating a vehicle, tests confirm that any abnormal noise (e.g., rattle noise) considered unpleasant is not caused by the car navigation system.

Before testing a trial product, verification is performed on whether or not product characteristics are on target as designed. Verification on product specifications is also performed.
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Comprehensive performance is evaluated by conducting vehicle test runs in various environments and topography.

In an anechoic room, quietness is evaluated by measuring and analyzing from installing ATs in cars.

In an anechoic chamber, the dependability of a navigation system is evaluated by irradiating an electromagnetic wave that simulates radio waves generated in a market environment (radio noise, cellular phones, PHS, GPS).

Vehicles test runs are performed in countries around the world, and the accuracy of guide assistance to current locations and destinations is comprehensively evaluated.